And the Cycle Continues...
When I think about media, I immediately think about how much of my time I spend consuming it, especially on social media platforms. I think about how many people quote TikTok sounds or talk about the latest trend. This reminded me of McLuhans ideas of space and time, in which he said, "we now live in a global village...a simultaneous happening" (p 63). Everyone is interconnected in what they consume on a day-to-day basis, whether they pay attention to it or not.
I often think about deleting all social media platforms, but then I think about how behind I would be if I did so. As McLuhan stated, "as soon as information is acquired, it is very rapidly replaced by still newer information" (p 63). I often fall into a cycle of consumption because I feel like I need to know the newest trends even though this information is constantly changing.
While making this video, I knew I wanted to involve footage from my trip to the Boundary Waters over the summer where I had little access to data or Wi-Fi. This was truly the first time I was forced away from consuming media and was able to live fully in the present. I then thought about how after returning from my trip, I went right back to my consumption levels that I had beforehand. This showed me how addicting this cycle of media consumption can be, so I decided to frame my video as a 'before', 'during', and 'after' my trip where the 'before' and 'after' are shown as substantial media consumption, while the 'during' is a calm collection of nature videos, separated from media consumption.
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